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Which eBay Shop is Best For You?

Should you open an eBay shop? If so, which one is best - Basic, Featured or Anchor? Let's take a look at eBay UK shops in more detail and compare some of the features and advantages, along with some numbers on how many listings you need to make each shop worth paying for.

In the following examples we're basing the figures on eBay sellers in general categories. For media and technology sellers, the fees are generally lower.

Basic eBay Shop - £14.99 a Month

If you list a Buy It Now item with no shop it will cost you 40p. With a Basic Shop, the listing fee for business sellers drops to 10p. So if you're listing less than 50 items a month then the listing fees without a shop would be cheaper. If you're listing over 50 items a month then you will pay less in listing fees if you open a Basic Shop.

Featured eBay Shop - £49.99 a Month

The next upgrade level is a Featured Shop. Should you upgrade to a Featured Shop? Buy It Now listings drop to 5p each, making the break even point 700 for the number of listings. If you regularly list more than 700 items a month, you'd pay less in listing fees by having a Featured Shop. It's also worth noting that the subscription fee for Selling Manager Pro is included with a Featured Shop, making an extra saving of £4.99. If this is something you're already paying for with your Basic Shop, then the break even point drops to 600 listings.

Anchor eBay Shop - £349.99 a Month

Upgrading to an Anchor Shop gives you Buy It Now listings with no insertion fee, but you need a serious amount of listings to make it worthwhile - 6000 fixed price listings. So if you're listing between 701 and 6000 fixed price listings a month, stick to the Featured Shop. If you have more than 6000 listings, then you'd save money on listing fees by upgrading to an Anchor Shop.

Other Benefits

It's not all about listing fees, each level of shop gives you more features to play with. One invaluable benefit from having even a Basic Shop is the ability to create your own custom shop categories, which is a good way of organising your items easily in a buyer friendly way. Other features with a Basic Shop are Markdown Manager - the facility to create your own sales, and Holiday Settings which gives you the option to hide your fixed price listings and display custom messages on each item page to inform buyers that you're away.

You also get basic sales and traffic reports, email marketing (up to 1000 emails a month) and the option to create up to five custom pages. Also, you can set up your shop so that your listings will be automatically submitted as a feed to show up on Google and other search engines, just by ticking a box.

A Featured Shop gives you all of the above, plus free Selling Manager Pro (usual price £4.99 a month), advanced sales and traffic reporting, up to 2500 emails a month for marketing, up to 10 custom shop pages and telephone support. You also get more control over your page header, you can have a minimal eBay header to make your shop more customisable.

What you don't get is any extra exposure for your listings in search, which seems to be a common misconception. Your shop will be listed in the Featured Shops directory, which may help people find your shop, but as for listings, there's no difference in search terms for any level of shop subscription. So while your shop itself will get increased exposure, the actual listings won't.

With an Anchor Shop, you get the same benefits as a Featured Shop, plus up to 15 custom pages and 5000 marketing emails a month.


Not everyone can open a Featured or Anchor Shop on eBay, there are certain minimum requirements to do so. To open a Basic Shop, you must have a score of at least 10 feedback or be PayPal verified. To have a Featured Shop, you must be a registered business seller with eBay, PayPal verified and you need to maintain an average of 4.4 for 12 months in all four Detailed Seller Ratings. For an Anchor shop, that DSR requirement raises to 4.6 in all four criteria.

eBay Shops Comparison Page
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